AI Share of Voice

Measure the share of AI recommendations your hotel owns.

AI Share of Voice shows how much of the answer space belongs to your hotel compared with direct competitors.

Measured answer insight
AI Share of Voice tool

Every prompt is stored with mentions, competitor order, sentiment and source signals so the next GEO task is based on evidence.

3
AI
44%
SoV
Tasks
P1
Measured engines
ChatGPTGeminiPerplexity
Short answer

AI Share of Voice tool

An AI Share of Voice tool calculates a brand's relative presence in AI-generated answers. GEO Monitor measures hotel mentions and ranks across prompt sets, then turns them into a competitive visibility KPI.
Compare AI visibility against competitors
Track Share of Voice by prompt category
Spot competitors gaining answer space
Report GEO progress with a business KPI
What to optimize

AI Share of Voice tool

Why Share of Voice beats one prompt ranking

One answer can be noisy. Share of Voice aggregates many guest-intent prompts so the team sees whether the brand is gaining or losing AI presence overall.

  • Weighted view across prompt categories
  • Competitor visibility in the same answer set
  • Trendable KPI for monthly reporting

How hotel AI SoV is calculated

The metric starts with mentions, ranking positions and competitor appearances. The result is a share of the recommendation market inside AI answers.

  • Own hotel mentions versus total competitor mentions
  • Position-sensitive scoring for stronger recommendations
  • Breakdowns by language, model and guest intent

Where teams use the metric

AI Share of Voice is useful for hotel owners, marketers and agencies because it connects content work to competitive visibility.

  • Executive dashboards
  • Agency retainers and monthly reports
  • Market-entry and destination benchmarking
GEO workflow

Process

A single KPI combines mentions, competitor context and prompt coverage into a metric leadership can read.

01

Map prompts

Compare AI visibility against competitors

02

Run AI checks

Weighted view across prompt categories

03

Extract signals

Own hotel mentions versus total competitor mentions

04

Prioritize fixes

Executive dashboards